The Introduction of New Technology: Mobile Barcode

Written by AndroidRed Thursday, 28 October 2010 11:53

The world notices that Bluefly is a reputable online retailer of designer fashion and accessories. Recently, the company rolled out newest technology Mobile Barcode technology by building cooperation with Scanbuy, Inc. Through its television advertising campaign, Closet Confessions, viewers are introduced to ScanLife mobile barcodes or “Quick Response” codes.

With this technology, you will be able to scan codes on the barcode with your camera phones by using a barcode scanning application. The advertising of ScanLife will advantage both Closet Confession and Bluefy, Inc. For the viewers, they will take the benefit of content and special offers from their phone while enjoying the TV-watching moment.

The mobile barcode technology ads campaign through television can be effective way to gather viewers’ attention. According to Mike Wehrs, Chief Executive Officer of Scanbuy, the experience of working together with Blufy is very exciting especially when it is involved the introduction of breakthrough application of Scanbuy’s technology.

Many people are taking great advantages through cell phone, they spend more time to seek for entertainment or shopping with their mobile devices. Therefore, when this technology is being used on television, it indicates the stunning growth for Scanbuy these past years. The company stated that ScanLife mobile application is designed to be available for the majority of mobile operating system and you can download the application in www.getscanlife.com from your mobile browser without charges.

Speaking of Closet Confession, this shows the celebrity style documentaries with many famous celebrities willing to show you their closet through a brief tour. Since it grows popular, Bluefly then created short-form episodes as TV commercials.

Furthermore, as a reputable online retailer of designer brands, fashion trends, and superior value, Bluefly, Inc. always try to take smart ways to advertize its products and one of the effort is taken by incorporating the ads campaign through Closet Confession. Besides through television, Bluefly also selects another mean to advertize its products which is through e-commerce website, Bluefly.com. Through this site, the company sells about 350 brands of women’s designer apparel, accessories, and home furnishing with special price cut in US.

In addition, Scanbuy is described as a leading global provider of mobile barcode solutions that utilize the camera on your phone as a medium between the physical world and the digital world. In further details, ScanLife solution offers a multi-barcode reader application and interoperable Code Management Platform. In fact, many handset manufacturers as well as reputable mobile providers have been making use this technology and they are spread in US, Chile, Mexico, Italy, Spain, and Denmark. Scanbuy also owns the largest and oldest patent portfolio with more than 30 patents of any company in the affiliated industry.