PR Newswire helps you Engage Everywhere

Written by AndroidRed Monday, 15 August 2011 21:54

PR Newswire is the leading worldwide provider of multimedia platforms which facilitates the marketers, sustainability officers, corporate communicators and similar other persons to leverage content in order to keep in touch with their respective audience and customers. PR Newswire provides all in one solution to generate and focus content from media to online video to multimedia. The content is then distributed and result is measures across digital, mobile traditional and social media.

PR Newswire publicized the results of inaugural analysis of press release data that showed a marked difference among the visibility of multimedia press releases in comparison to conventional text-only press releases. PR Newswire helps you engage everywhere, the Yankee group reported that organizations that integrate rich media to communication feel enhanced coordination with their content which helps them to attain a strong competitive edge over their competitors and helps to build loyal customers. It’s a perfect way to gain the customer loyalty and satisfied customers at global level.

Engage opportunity everywhere with multimedia Vice President, Social Media, PR Newswire Sarah Skerik said, “Digital and social media are undoubtedly how companies want to communicate and how consumers prefer to receive information. While we suspected all along that multimedia assets were more effective at building broad awareness for a news announcement, we wanted to confirm this assumption with an in-depth examination of our press release data. We were excited to learn just how much more impactful multimedia content really is.”

The study analyzed data from the PR Newswire and examined the 10,000 text press releases and above 200 multimedia news releases from data of four weeks i.e. from 28th February to 27th March 2011, in this research views are analyzed according to the reader’s click on the headline of press release to see the full press release. In order to support the data for authentication, PR Newswire aims to produce enhanced multimedia offerings to facilitate customers distribute and organize content of multimedia.